Corporate strategy needs to effectively allocate resources to the best investment opportunities, drive performance and raise expectations internally and externally, improve a company’s competitive position and add value beyond the sum of its parts.
In developing a corporate strategy, companies should consider long cycles and macro-trends while ensuring their plan is resilient and adaptive in times of turbulence.
A solid corporate strategy appropriately anticipates risk, uncertainty and optionality.
High-performance companies shall have an intuitive and realistic corporate strategy. It must be easy to communicate internally and externally and also provide an approach that can be followed up by all business units at all levels.